Off to FOOA

This evening I am headed up to New York City to attend the Future of Online Advertising Conference. I will be covering any interesting topics that are discussed. I am bringing my laptop and if any news comes about I will be sure to post about it. Here is an overview of the event’s speakers and what they are presenting:

• Jed Nahum (Microsoft adCenter) – Using demographics to improve your online marketing
• Ron Belanger (Yahoo!) – The Future of Search Marketing
• Kim Malone (Google AdSense) – Adapting advertising models to an evolving web experience
• Joel Greenberg (Electric Sheep) – Advertising in the virtual world
• Heather Luttrell (Indieclick) – Deciphering online advertising trends
• Carla Hendra (Ogilvy) – The most effective online ads – Why some make it and others don’t
• Erick Schonfeld (Business 2.0) -What is the future of interactive advertising
• Henry Copeland (Blog Ads) – Cracking the blogosphere – the secret to successful blog advertising.
• Drew Schutte (Wired) – How will online and traditional advertising peacefully coexist?
• Darren Rowse (ProBlogger.net) – How to dramtically increase ad revenue from your site
• … and more!

There will be plenty of speakers and a bunch of industry experts at the event. If you are interested in attending the event, I believe there are still tickets available. You can check out more about the event at the Future of Online Advertising website. Additionally I will be attending the Paid Content event tomorrow night and the blogger meetup on Saturday. If you are going to be at any of the events, come say hello!