Yesterday evening Google announced the trial of their TV Ads. I wrote about Google’s future advertising control panel in January. TV ads are just one addition to the many that will come over the next couple years. While this will not be the same as AdSense for TV, it will be auction based and priced using a CPM (cost per thousand) model. I would be interested in seeing how this interface works. One of the largest advantages of utilizing Google’s new TV advertising platform is the metrics provided by the system. As Google expands into new advertising markets, they will attempt to become the single largest advertising brokerage in the world. Their decision to enter the television market now may be a result of the web video conglomerate put together by News Corp, NBC, Yahoo, MSN, and AOL. The sooner Google enters the TV market, the better the odds of them competing against the future major media conglomerate.